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International Cricket Masters Terms and Conditions

Last updated: 31 August 2026
These Terms and Conditions apply to services provided under the International Cricket Masters (ICM) brand. International Cricket Masters is the trading name of International Cricket Masters Ltd. Some ICM academies or coaching services may be operated by an authorised franchisee or associated business. The identity of the business providing the service and the account to which payment is due will be confirmed at the point of booking.
These Terms and Conditions contain:
  1. General terms applying to all ICM services;
  2. Product A – ICM Mentorship Programme terms; and
  3. Product B – ICM Group Academy terms.
The product-specific terms for the service booked form part of the agreement between ICM and the parent, guardian or adult participant making the booking.

1. General Terms Applying to All ICM Services

1.1 Bookings and acceptance

A booking is not confirmed until ICM has accepted the registration and received any payment required at the point of booking. Places are subject to availability. The person making a booking for a player under 18 confirms that they have parental responsibility or the appropriate authority to make the booking and provide the required information and permissions.
ICM may decline a registration where it cannot safely or appropriately meet a player’s needs, or where a suitable place is unavailable.

1.2 Player development and opportunities

ICM provides coaching, guidance and development opportunities. A player’s progress depends on many factors, including their ability, application, attendance, fitness and circumstances outside ICM’s control.
ICM does not guarantee selection, nomination, a trial, a county pathway place, a scholarship, a contract or any particular level of cricketing progress. Any selection or pathway decision made by an external organisation remains entirely the responsibility of that organisation.

1.3 Cricket risks and shared safety responsibilities

Cricket is a physical sport involving hard balls, bats, running, throwing, catching and contact with equipment, surfaces and other participants. Even where a session is properly planned, supervised and delivered, there remains an inherent risk of accidental injury. This may include being struck by a ball or bat, collisions, falls, cuts, bruises, sprains, strains and other sporting injuries.
By registering a player, the parent, guardian or adult participant confirms that they understand these ordinary risks and agree to take reasonable responsibility for safe participation. This acknowledgement does not remove ICM’s responsibility where an injury or loss is caused by ICM’s negligence.
ICM will take reasonable steps to provide appropriately planned and supervised activities, suitable coaching instructions, reasonable safety measures and an appropriate response to accidents or welfare concerns.
Players must take reasonable care of their own safety and the safety of others. Taking account of their age and understanding, players are expected to:
  • follow coaching, venue and safety instructions;
  • behave responsibly and avoid reckless or dangerous conduct;
  • use the required protective equipment correctly and not interfere with another player’s equipment;
  • tell a coach immediately if they are injured, feel unwell, do not understand an activity or believe something is unsafe; and
  • only take part in activities, use equipment or enter training areas when instructed or authorised to do so.
Parents and guardians are responsible for ensuring that the player arrives with suitable clothing, footwear, protective equipment, medication and hydration, and that all relevant medical or welfare information has been disclosed to ICM.

1.4 Medical information and emergency treatment

The parent, guardian or adult participant must provide accurate and current information about any medical condition, allergy, injury, disability, medication or additional need that may affect safe participation. ICM must be informed promptly if this information changes.
Players should not attend if they are unwell, medically unfit to participate or have been advised not to take part. Where appropriate, medical advice should be obtained before participation.
In an emergency, ICM may provide appropriate first aid, contact the emergency services and share relevant information with medical professionals. ICM will make reasonable efforts to contact the player’s parent, guardian or emergency contact. Medication will only be managed in accordance with arrangements agreed with ICM in advance, except where emergency action is necessary.
Nothing in these Terms and Conditions limits any legal responsibility that ICM cannot lawfully exclude, including responsibility for death or personal injury caused by ICM’s negligence.

1.5 Kit and protective equipment

Players must wear the ICM kit specified for their programme and bring all equipment requested for the session.
When batting or wicketkeeping up to the stumps against a hard cricket ball, players must wear a properly fitted cricket helmet that meets current applicable safety standards. All players must also wear a compatible and correctly fitted neck protector, sometimes known as a stem guard, whenever a helmet is required by ICM. Players must bring and use all other suitable protective equipment, including pads, gloves and an abdominal guard where applicable.
It is the responsibility of the player and their parent or guardian to provide the required protective equipment and ensure that it is the correct size, compatible with the helmet, in safe condition and fitted in accordance with the manufacturer’s instructions. A player who does not have the required helmet or neck protector will not be permitted to take part in batting, wicketkeeping up to the stumps or any other hard-ball activity for which ICM requires that protection. A parent or player cannot accept the risk and opt out of this safety requirement.

1.6 Safeguarding, supervision and collection

ICM is committed to safeguarding children and providing a safe, child-centred environment. Relevant coaches and staff are recruited and checked in accordance with the requirements applicable to their roles, including enhanced DBS checks and safeguarding training where required. ICM has a Designated Safeguarding Lead and safeguarding procedures for reporting and responding to concerns.
Parents or guardians are responsible for arranging safe transport to and from sessions. Players must be collected promptly at the stated finish time unless an alternative arrangement has been agreed with ICM in advance. If a parent or guardian permits another person to transport or collect a child, responsibility for that arrangement remains with the parent or guardian.

1.7 Conduct

Players, parents, guardians and visitors must treat coaches, staff, other players, families, venue staff and officials with dignity and respect. Bullying, harassment, threatening behaviour, discrimination, abusive language and conduct that creates a safety risk will not be tolerated.
Players must follow reasonable coaching and safety instructions. ICM may remove a player or visitor from a session where this is reasonably necessary to protect welfare, safety or the proper running of the programme. For serious or repeated misconduct, ICM may suspend or end participation. ICM will consider the circumstances and, where appropriate, discuss the matter with the parent or guardian before deciding on future participation. No refund will be due for a session from which a person is removed because of serious misconduct, subject to the participant’s statutory rights.

1.8 Personal belongings

Players are responsible for their belongings. Valuable items should not be brought to sessions. ICM is not responsible for loss, theft or damage unless caused by ICM’s negligence or where liability cannot lawfully be excluded. ICM will make reasonable efforts to return identifiable lost property.

1.9 Changes or cancellation by ICM

ICM may make reasonable changes to a coach, venue, session time, session format or programme where operational, safety, weather or venue circumstances require it. ICM will provide as much notice as reasonably possible.
If ICM cancels a session, it will normally offer a replacement session or credit. If ICM cannot provide a reasonable replacement, the customer will be entitled to an appropriate refund for the service not provided. ICM is not responsible for indirect losses or expenses arising from a change or cancellation, except where the law requires otherwise.

1.10 Data protection and privacy

ICM processes personal information in accordance with the UK GDPR, the Data Protection Act 2018 and its Privacy Policy. This may include contact, emergency, safeguarding, attendance, payment and health information needed to administer and safely deliver the programme. Health information receives additional protection as special category personal data.
Personal information will only be accessed or shared where there is an appropriate lawful basis, including where necessary to deliver the service, protect a player’s vital interests, comply with the law or meet safeguarding responsibilities.

1.11 Video analysis, photography and publicity

ICM may record a player for private coaching and performance-analysis purposes where this forms part of the service and the appropriate information or permission has been provided.
ICM may take photographs and videos during its coaching sessions, matches and events for use on its website, social-media channels and promotional materials. The parent, guardian or adult player must select their media preference on the registration form. That preference will apply throughout the player’s programme unless ICM is contacted to change it. Choosing not to give permission will not affect the player’s coaching or participation. ICM will not publicly identify a child by their full name without additional permission.
ICM will not sell children’s photographs or videos to third parties.

1.12 Consumer rights

These Terms and Conditions do not affect the customer’s legal rights. Where consumer law gives a customer the right to cancel, ICM will honour that right. If coaching has already started at the customer’s request, ICM may charge for any sessions or services already provided before the cancellation.

2. Product A – ICM Mentorship Programme

These terms apply specifically to the ICM Mentorship Programme. If they conflict with the Group Academy terms, this section applies to the Mentorship Programme.

2.1 Individual programme and fees

The Mentorship Programme is tailored to the individual player. The written programme offer will set out the agreed monthly fee, included coaching hours, access to any group sessions, programme features and payment date.
Depending on the agreed package, the programme may include one-to-one coaching, group training, video analysis, strength and conditioning guidance, movement and biomechanics work, game-based training, mindset support, match opportunities or other agreed development support. Not every feature is included in every package.
Fees are normally paid monthly in advance by standing order, Direct Debit or another method approved by ICM. The customer must ensure payment is received on the agreed date. ICM may pause sessions where payment is overdue after providing reasonable notice.

2.2 Programme oversight and coaching delivery

The ICM Mentorship Programme is overseen by Usman Afzaal and may also receive input, guidance or review from other current or former international cricketers and specialist coaches. This oversight may include programme planning, coach guidance, player reviews, video analysis and recommendations about a player’s development.
Programme oversight does not mean that Usman Afzaal or any other named international cricketer will personally attend, coach, bowl, provide throwdowns or deliver every session. Sessions may be delivered by other suitably appointed ICM coaches and specialists. The involvement of a particular coach or international cricketer is only guaranteed where ICM has confirmed it in writing for a specific session or package.

2.3 Review and changes to the programme

The programme may be reviewed periodically and adjusted by agreement to reflect the player’s development, availability and objectives. Any change to the monthly price or core entitlement will be confirmed before it takes effect.

2.4 One-to-one session booking and missed sessions

One-to-one sessions must be arranged within ICM’s available coaching windows. Where a player cannot attend an agreed one-to-one session, the parent, guardian or adult participant should give at least 24 hours’ notice wherever reasonably possible.
Unused or properly cancelled one-to-one session credit may be carried forward in accordance with the player’s written programme offer. A rearranged session remains subject to coach and venue availability and should be used within a reasonable period agreed with ICM.
If a player fails to attend a booked one-to-one session without notice, or gives less than 24 hours’ notice without a genuine emergency or exceptional circumstance, ICM may treat that session as used because the coach and facility have been reserved.

2.5 Group sessions included within a Mentorship package

Where a Mentorship package includes access to group sessions, those sessions are an additional group entitlement and are not treated as one-to-one coaching credit. A missed group session is not carried forward, refunded or exchanged for one-to-one time unless ICM has expressly agreed otherwise in writing.

2.6 Cancellation of Mentorship membership

The customer may end the Mentorship Programme by giving ICM four weeks’ written notice. Fees remain payable during the notice period, and the player may continue to use the agreed programme entitlement during that period.
Payments already due or paid are not refundable merely because a player chooses not to attend. This does not affect statutory cancellation rights or any refund due where ICM has not supplied the agreed service.
ICM may end or suspend the programme for non-payment, serious or repeated misconduct, a safeguarding or safety concern, or a material breach of these Terms. Where reasonably possible, ICM will provide notice and explain the reason. Any refund or outstanding fee will be calculated fairly by reference to services already supplied and commitments reasonably incurred.

2.7 Match and pathway opportunities

Any match, trial, nomination, pathway or representative opportunity associated with Mentorship is subject to suitability, readiness, availability, conduct and selection by ICM or the relevant external organisation. Such opportunities are not guaranteed and are not automatically included merely because a player pays for Mentorship.

3. Product B – ICM Group Academy

These terms apply specifically to ICM Group Academy bookings, including the Repton Winter Group Academy. If they conflict with the Mentorship terms, this section applies to the Group Academy.

3.1 Group Academy fee and booking block

The Group Academy fee is £120 for a block of four sessions, unless a different price is clearly stated at the point of booking. At the end of the block, the customer may purchase a further block, subject to availability.
A pay-as-you-train place may be offered for £40 per session, but only where space is available and the session has been booked and paid for in advance.
Bookings are accepted on a first-come, first-served basis. Purchasing a block reserves a place for the player within that block; it does not create a continuing place beyond the booked block unless renewed and accepted by ICM.

3.2 Seasonal kit fee and required kit

All new and returning Group Academy players must pay a £30 seasonal kit fee and purchase the current ICM playing kit at the start of each new ICM season. The fee covers the current season’s ICM training shirt and cap, which form part of the required Academy kit.
The seasonal kit requirement applies every season, regardless of when the player previously joined, how many months they attended during the previous season or whether they already own kit from an earlier season. The current ICM training shirt must be worn at all Group Academy sessions.

3.3 Missed Group Academy sessions and credits

If a player cannot attend a booked Group Academy session, ICM should be informed before the session and preferably at least 24 hours in advance.
The missed session will remain as a Group Academy credit and may be used for a suitable future Group Academy session, subject to availability. A credit:
  • has no cash value;
  • cannot be exchanged for Mentorship or one-to-one coaching;
  • cannot be transferred to another player without ICM’s written agreement; and
  • should normally be used within the same winter programme or by another deadline confirmed by ICM.
Repeated non-attendance without notice may result in the place being released, although ICM will consider genuine illness, injury, emergencies and other exceptional circumstances.

3.4 Cancelling a Group Academy block

The customer may decide not to renew after the current four-session block. No further block fee will be due unless a new block has been booked.
If the customer cancels after a block has started, fees for sessions already delivered are not refundable. Any refund or credit for the unused part of the block will be considered in accordance with the stated credit policy, services already supplied, costs reasonably committed and the customer’s statutory rights.

3.5 Group format

The Group Academy is delivered in a shared coaching environment. Group size, coaching stations, player groupings and activities may vary according to attendance, age, ability, safety and the session plan. Individual attention will be provided where reasonably possible, but Group Academy fees do not purchase a fixed amount of one-to-one coaching.

4. Website Terms

4.1 Ownership, copyright and trademarks

The content of www.cricketmasters.co.uk, including names, images, photographs, designs, logos, text and other materials, is owned by or licensed to International Cricket Masters Ltd or the relevant rights holder. All rights are reserved.
Website content may be shared by linking to the relevant page. No content may be copied, altered, republished or used commercially without prior permission, except where permitted by law.

4.2 Third-party websites

The website may contain links to third-party websites. ICM does not control those websites and is not responsible for their content, availability, security or privacy practices. Use of a third-party website is subject to that provider’s own terms and policies.

5. Complaints

Concerns should be raised as soon as possible so that ICM has an opportunity to respond. Complaints may be sent to info@cricketmasters.co.uk. Please include sufficient detail for the matter to be investigated.
Safeguarding concerns will be handled under ICM’s safeguarding procedures and may be referred to an appropriate safeguarding body, statutory agency or emergency service where necessary.

6. Contact Details

International Cricket Masters Ltd
Registered and trading address: 35 Sherwood Street, Warsop, Nottinghamshire, NG20 0JR
Email: info@cricketmasters.co.uk
Telephone: 0333 344 3548
To support safeguarding and effective communication, calls and formal enquiries concerning a child should be made by a person aged 18 or over.

7. Changes to These Terms

ICM may update these Terms and Conditions from time to time. The terms accepted at the time of booking will apply to that booking unless a change is required by law or is agreed with the customer. Any material change affecting an ongoing paid programme will be communicated before it takes effect.